Fashion Business Email Marketing Strategies

Fashion Business Email Marketing Strategies

taught by Marina Vaskina

Course description

This course helps you master the key email marketing tactics to grow your online sales. This is the first comprehensive online course on email marketing for fashion business owners.

After this course you’ll know how to:

- create an engaging sign-up form

- design emails with high open and click-through rates

- prepare basic email sequences that every fashion business should have

- set up correct automation for your sequences

- create segments in your email list and send them tailored messages

The course is hosted online so you can start at any time. You can go at your own pace and access it from any device. You will get lifetime access to all the course videos so you can practice as many times as it takes.

As a bonus, you will get 30 subject lines for the welcome, cart abandonment and new customer emails. So you don’t need to spend time coming up with attention-grabbing subject lines, you can use my proven examples right away.

Marina Vaskina
Marina Vaskina
Fashion Marketing Consultant

Marina Vaskina is a Fashion Marketing Consultant at Fashion Scout. With over 12 years of marketing experience and background in fashion, working with emerging fashion designers, Marina's passion is to help fashion businesses on different aspects of marketing: branding, social media, PR, pitching retailers. For more information please visit

Contact email:

Course Curriculum

Introduction to the Course
Hide Content
Module 1 | Great Offers in Fashion Business
Hide Content
Module 2 | How to capture emails
Hide Content
Module 3 | The Power of Segmentation
Hide Content
Module 4 | Welcome Email Sequence
Hide Content
Module 5 | Cart Abandonment Email Sequence
Hide Content
Module 6 | New Collection Email Sequence
Hide Content
Module 7 | Special Promo Email Sequence
Hide Content
Module 8 | New Customer Email Sequence
Hide Content
Module 9 | Great Email Fundamentals
Hide Content
Hide Content